project details

Little Lane Studios

Designer and Developer April 2009 - February 2010

  • Branding
  • Visual Design
  • Photography
  • Information Architecture
  • HTML
  • CSS
  • JS
  • PayPal Integration
  • WordPress Blog

Little Lane Studios

A creative design/build project for a great new small business.

Little Lane Studios offers art classes and workshops throughout the Bay Area. I began working with Julie Benjamin, the founder, as she set out to create a studio that helped children connect with their community through art. I spent a lot of time with Julie in the studio space she was designing/building. In this way, I was able to learn more about her objectives and philosophy as well as begin to get a sense of what she wanted to communicate to potential clients. I was also able to meet some of her partners and her community which helped me to better understand her intended audience.

Because Julie is a very visual person, she also created mood boards with collages of images that inspired her, gathered paint chips that represented her desired color scheme, and provided me with links to other sites (in and out of her industry) that she liked. Through this research, I was able to begin to help Julie better define her goals for the site/business, who the users of the site were, and what the tasks that those users needed to complete would be.

From there, I was able to create site-map, and after getting additional feedback, wireframes that mapped out the content structure. Once this was achieved, I worked to create a visual design by iterating over a design concept and continuing to get feedback until a design that was right for Julie and her site had been finalized.

At that point, I helped Julie to prioritize the pages and features that were most important to her. In this way, I could begin development geared towards incremental releases. With an iterative development cycle, the goal is to create business value early manage changes that inevitably occur as new businesses develop as well as drop features that don't meet the current business goals or exceed the established budget. For Little Lane, agile process was an obvious fit which continues to serve the project well as Julie's business evolves.

The collaboration with Julie and Little Lane was fun and very creative. I think the best part for me was working with another woman as she defined a business that benefited others and was very close to her heart. It was great to get to participate in the creative process with her as well as provide tools that could help her to build her business more effectively.